Hand writing email

Tips & Tools for Better Email Marketing

Email marketing can be personalised, strategic, measurable and inexpensive. It has held its position as the highest return on investment (ROI) channel for quite some time and is even more accessible with the introduction of mobile and tablet devices (read more about the benefits of email marketing here). 

It doesn’t take a rocket scientist to send an email, but to start an effective email campaign for your business it takes some effort. There’s much to consider and it can be quite a daunting process, especially when 40% of markets are reporting a negative ROI. 

With that being said, we have put together some key tips and tools to implement in your email marketing strategy, so your business can be in the percentage of those making an impact on their campaigns. 

Greenfish Marketing’s Key Tips:

Segment 

First things first, know who your audience is. Your audience for this campaign might not be the same as your last.

That’s why it is important to segment your subscribers based on interests, gender, purchase history, behaviour and other elements specific to your business. 

With content that is relevant and targeted to that audience, it will perform better than sending it to your whole contact list.

Subject-line

The preview text is the first thing your audience will see, and normally the deciding factor if they will open your email and take any further action.

Power words can assist with the success of an email marketing campaign, including some of these motivating terms:

  • % off
  • Invitation
  • Last chance 
  • On sale now 
  • Today only
Content 

While subject-lines impact open rates, content creates clicks. Develop a distinct voice for your brand and use images and graphics to create meaning.

Put the reader first and get to the point, keeping sentences under 25 words and paragraphs under three sentences.

Ensure you are offering something valuable with one call-to-action (CTA). Increase clicks by placing links in multiple places, for instance, a header graphic, inline text and the conclusion CTA button.

Split test

Want to monitor, improve and grow the success of your next email campaign? We suggest A/B split testing.

Test your subject-line, CTA, copy, imagery and graphics and see which variations perform better. 

Conducting an analysis of this can assist with working out how these things affect the different parts of your conversion and what’s more effective. 

Email Marketing Checklist
Consistency

You’ve had great success with one of your email campaigns and finally found a strategy that works for your company and its customer. Repeat particular elements to achieve more wins in future campaigns. 

Copy parts of it over to your next campaign, including the layout, similar visuals, copy or even the same day to schedule and send your email. 

And most importantly, once you have pressed send on your email campaign don’t fall off the wagon. Follow-up with your customers or even better, set-up automation process to stay ahead of the email marketing curve (read here about why your business should be using automated email). 

Greenfish Marketing’s Key Tools:

Email Sending Checklist

Where: Greenfish Marketing

Price: Free

Have you downloaded our ‘Email Marketing Checklist’? – Click here

We don’t mean to sound bias, but our email marketing checklist is pretty great. Use this for your next campaign and remove the fear of hitting send, while gaining the benefits of putting your company’s best email approach forward; through assisting you with cultivating ideas, putting them into action and getting results.

Split Testing Calculator 

Where: VWO

Price: Free

Whether you have previously split tested your campaign or it’s your first time, using VWO’s A/B split and multivariate test duration calculator can assist in determining how long you should run your A/B test. It will give you insights about testing, optimisation, UX, design and more.

Writing Assistant

Where: Grammarly

Price: Free and Premium plans

Nearly everywhere you write on the web, through your browser extension you can have Grammarly there to assist you with your spelling and grammar. Whether you’re writing on Facebook, Twitter, Linkedin, your email platform or anywhere else on the web, rest assured Grammarly will detect any errors. 

Subject Line Tester 

Where: SubjectLine 

Price: Free

Not only does this website give you a free rating tool to evaluate your subject line, but you will also receive information on your results and advice on how to improve. The results will tell you why points were removed, ‘contain multiple special symbols or punctuation – 8 pts’ or ‘includes word You or Your – + 3 pts’.

Active Campaign

Where: ActiveCampaign

Price: Free trial & package plans

At Greenfish Marketing, we use ActiveCampaign as our CRM, Automation and Customer Satisfaction toolbox. (As a certified partner, we’ve also helped numerous business improve their, email marketing, automation and customer journeys using it) The platform is described as a customer lifecycle management system, by way of contact management, lead scoring, dynamic content, split testing, customer relationship management (CRM), sales automation, site and event tracking. While integrating other platforms, it can allow your company to manage your contacts, know your best leads and shorten the sales cycle while closing more deals.

Need some assistance with your email marketing strategy? Book a discovery call today and see how our team experts can help with all things email marketing.

Email Marketing Checklist

 

Related Posts

24 Automations to help your business grow

24 Automations to help your business grow

Automation is a simple and effective way of growing your …

READ POST
Why you should be spilt (a/b) testing every email you send?

Why You Should Be Split (a/b) Testing Every Email You Send?

Why You Should Be Split (a/b) Testing Every Email You …

READ POST

Understanding the purpose of your website

A website is the most vital online presence your business …

READ POST

FREE GUIDE

The Ultimate Email Sending Checklist

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.

 

Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.

 

Accessing your personal information

If you want to access any personal information we have about you, email us at hello@greenfishmarketing.com.au. When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.

 

Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at hello@greenfishmarketing.com.au and we will take reasonable steps to ensure your personal information is corrected.

 

Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.

 

Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.

 

Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.

 

Disclaimer

Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.

 

Copyright

The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.

 

Complaints

To complain about a breach of the Australian Privacy Principles, you can contact us by emailing hello@greenfishmarketing.com.au or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.

 

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
www.greenfish.com.au
hello@greenfish.com.au
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644