Email marketing is proven to be one of the most effective approaches to increase your overall traffic, leads and sales. However, with the digital era continuously evolving, we believe so should your digital strategy.
Email automation is the way of the future. And no, we’re not advising a method which bombards your prospects and clients with an obscene amount of irrelevantand robotic messages to their mailbox.
We’re talking about creating sophisticated and personalised emails to be streamlined to your audience, at a time of convivence for your clients and business. It’s an opportunity to engage with and nurture your audience, while saving you time and money – win-win situation!
Want to hear more? Well, we’ve got the answers:
What exactly is Marketing Automation?
To put it simply, it is a software that helps you stay connected and target people based on their behaviours, preferences and previous purchases. Automatically it can do things you won’t need to worry about, allowing you to focus on other important parts of your business.
Is sending automatic emails actually proven to work?
Automated emails is known to get 199% higher click rates than traditional broadcasting emails, as well as reduce marketing spend by as much as 80%.
We think these results speak for themselves but if we have to justify it, if managed correctly an automated email marketing campaign is the most cost-effective and customer-driven strategy. Still not convinced?
What can automation emailing strategy do for your company?
Grow your brand & client base
Initial email campaigns could be your business’ best friend. When traffic flows to your website, from Google and Facebook Ad campaigns (other software demonstrating automationis an effective approach) you can identify and reach others similar to your best customers.
You can get their attention though offering an incentive, such as a discounted product or service by signing up to your subscriber list. Voilà – your potential consumer awaits! Your business can use automated email to connect and engage with them, specifically if they leave something in their shopping cart or by offering a recommendation based on what they clicked on.
Boost sales & customer loyalty
It’s essential to give your clients some loving! Building brand loyalty and understanding your customers spending behaviours can foster that trusting relationship and experience. We believe this is the key to competing in your market, with the key to brand loyalty being technology and automated emailing.
Using automation triggers such as wishing your audience a happy birthday, thanking first-time clients for their purchase or rewarding your big-spenders with discounts based on their shopping habits is essential, increasing your sales and overall profit. There’s a method for everyone, while customising based on different segments identified within your target market.
Re-customise & re-engage
We can’t guarantee that your automated email will get each prospects attention every time, however this doesn’t mean you can’t adjust your email marketing strategy for next time. Automation is about creating the perfect situation for every circumstance.
Customer engagement is what your businessrelies on toachieve its objectives. When clients become less engaged or active, automated emailing could help your company rebuild this. A re-engagement or “win-back” automated email campaign can help reignite interest; offering relevant discounts or even asking for feedback and kindly informing them they will be taken off the subscribers list, while also reinstating any previous offers to prompt a call to action.
Ultimately, there’s many different approaches you take to creating the perfect email campaign though automation. Keep your eyes peeled for more blog posts on this topic!
Greenfish Marketing specialises in Email and Automated Marketing. Our team of experts can assist your business in strategising an automatic email plan to increaseefficiency and improve engagement, in order to grow your company faster. Contact us today.