Close this search box.
Subtotal: $0.00

No products in the cart.

Subtotal: $0.00

No products in the cart.

Why Every Business Needs a Blog

When blogging first began, it was a means for individuals to share information about their daily life and topics which interested them. Today, what’s an online presence without a blog? While many platforms come and go, blogging is and will always be about sharing ideas.

There are a number of benefits and potential gains from having a blog on your organisations website, no matter what kind of services or products you offer. This is because, in its essence, business blogging is a marketing channel to get your platform more visibility online. And what company doesn’t want more of a presence?

As we have seen the need for platforms to be optimised for microblogging and personal journaling, including the expansion of social media, vlogging and podcasts; these platforms can help scale content strategies for all. According to Codeless who compiled a list on the top blogging statistics, marketing costs 62% less than traditional marketing tactics, yet generates 3x the amount of leads.

Blogs are an integral method to your digital marketing strategy and can assist in building:

Success with Digital Marketing 

If you’re reading this blog, chances are you place some kind of emphasis on digital marketing, particularly if you are working on optimising or building a strategy.

Want more website visitors? We shouldn’t even have to ask. But how do people find your website? You need strategies in place to drive traffic, which essentially includes search engines, social media and blogging. Every new blog post means an indexed page on your website, which can assist with optimising both organic and paid search engines. 

Blog content can also aid your other digital marketing strategies, such as social media, serving as a repository of content. In the long run, this can strengthen your social reach and drive new customers via each channel.

The main aim is to convert this traffic into leads, therefore blog content needs an effective strategy to be successful. Here’s Greenfish’s 5 steps to creating this strategy:

  1. Define goals and objectives
  2. Understand your target market
  3. Cultivate topics and keywords
  4. Produce a content calendar 
  5. Generate content

Content creates clicks and clicks create conversions… when good content is in the mix. Read our blog on content marketing to learn more on its influence on digital marketing success.


What’s the point of a blog if no one reads it? Community is at the heart of blogging. It’s a way to not only share ideas to those who read them, but also invokes feedback and a sense of belonging.

You might feel discouraged if your small business’ blog posts are only getting 5 views, but things will pick up. Here’s a few things to help:

  • Authenticity 

Be personable and share your insight in a way you would if you were speaking to them face-to-face. It’s difficult to build a connection if people feel like they can’t relate to you.

  • Involvement 

Should you ask questions to your readers? Yes! Encouragement of involvement and providing thought-provoking content will ensure you’re making the most out what you’ve generated.

  • Engagement

Responding to comments is a great way to build networks and get insightful feedback for your community. It also makes them feel valued and may even result in higher conversions. 

  • Integration

Social media and email subscribers; connect and share with these readers to make the most out of the connections you’ve already established, while continuing to strengthen them. 


Essentially, the effort you put in today can turn into thousands of views and leads in the future. Hubspot found that 70% of traffic each month of their blog comes from posts that were published in previous months from the one that is. Old blogs can be introduced in new email campaigns, through new blog posts, along with search engine rankings.

Scalability of business blogging is something which allows for great success, and is a strategy which can allow for optimisation of other channels, therefore streamlining and making some marketing efforts less time-consuming. You know what that means? More time to focus on other actions and expansion of your strategy and business’ success. Win-win!

If you’re not implementing all these strategies are essential to the long-term growth of your business. Blogging can complement your other marketing tactics to reach your organisation’s overall goals and strategy. 

Could you do with some help on optimising or creating a blogging strategy for your business? The team at Greenfish Marketing understand how to make the most out of this platform. Book a discovery call today.

Related Posts

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to

Is SMS Part of Your Black Friday Strategy?

Hey, e-commerce warriors! It’s that time of year again –

Is Your Email Marketing Ready for the Black Friday Frenzy?

Hey there, ready to dive headfirst into the Black Friday

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


Accessing your personal information

If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.


Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.


Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.



To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


The Ultimate Email Sending Checklist

  • This field is for validation purposes and should be left unchanged.