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Why your business should take advantage of Email Marketing

If you have an email address, chances are you know the struggle of the promotions, junk and spam which make its way into your inbox on a daily basis. 

Some may consider emails as another insignificant notification from an ‘out-of-date’ platform. You may even ask with social media and mobile marketing emerging, is email marketing close to extinction? 

Consider this though – last years ‘Marketer email tracking survey’ by DMA Insight reported that 95% of marketer’s considered email marketing as ‘very important’ or ‘important’, with little under 2% of marketer’s disclosing its as not having importance .  

Email Importance chart - imageHere’s why we are keeping our faith in trusty ol’ email and why you should be too. 

Reach 

Email marketing allows exposure at the audiences fingertips. 

3 in 5 consumers check their email on the go, through their mobile device. Whether its in line at a coffee shop, during the work commute, or in the doctors waiting rooms; people are checking email as much as social media. 

That being said, unlike social media posts that get lost in timelines, emails stay around until the user takes action. This increases the likelihood that your message will get noticed.  

Expenditure 

Money makes the world go round and so does email marketing. 

Not only does it allow business’s to reach large number of consumers, it also cost them nearly nothing per message. With traditional marketing efforts such as printing and postage being costly. electronic lets you to share the same imagery with the added advantage information at the tip of your finger.  

More advanced email software may require a more significant investment, fact of the matter however is that email marketing is considered to have the strongest ROI channel. Email marketing is one of most cost-effective strategies. 

Sophistication 

Email marketing is evolving as much as it platforms. 

Todays Gmail app on your smartphone is much different to what an AOL Mailbox looked like many moons ago. In addition to looking smarter, they are also more advanced; making email more accessible than other digital marketing channels. 

Mobile Email Image

Email marketing software can automate email campaigns based on user activity, as well as provide information of user engagement and activity. Good news is you also don’t need to be a coding genius to interpret any of these details. 

Measurability 

Technology as progressive as email marketing itself. 

In terms of todays email marketing software, a company can track its email viewers, the links which were clicked, and the amount of people who unsubscribed.  

With the opportunity to monitor and measure how their email campaigns are performing, it is also an effective way to make adjustments and improve marketing tactics as a whole. 

Strategical

Email marketing can complement your other marketing initiatives. 

Companies can also use email to further distribute their original content and cross-sell based on the purchase behaviour of the consumers at the time. 

With complete control over the timing and message, email marketing is an integral aspect of your marketing plan.  

Personalisation  

Email marketing provides a tailored experience. 

Emails which have personalised subject lines are 26% more likely to be opened.  

Using the right software, you can also segment your audience into lists, send a tailored email message that resonates with your reader; giving them something of value. Check out our blog on: How Active Campaign Can Help Your Business

Is your business not taking full advantage of the benefits this can provide?

Greenfish Marketing specialises in email, digital and automated marketing, assisting you with quality content and the ability to grow your email list. Contact us to help strengthen your email strategy and download our Email Checklist now.

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Privacy Policy

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All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

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Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

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Complaints

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If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
www.greenfish.com.au
hello@greenfish.com.au
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644

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