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Why your business should take advantage of Email Marketing

If you have an email address, chances are you know the struggle of the promotions, junk and spam which make its way into your inbox on a daily basis. 

Some may consider emails as another insignificant notification from an ‘out-of-date’ platform. You may even ask with social media and mobile marketing emerging, is email marketing close to extinction? 

Consider this though – last years ‘Marketer email tracking survey’ by DMA Insight reported that 95% of marketer’s considered email marketing as ‘very important’ or ‘important’, with little under 2% of marketer’s disclosing its as not having importance .  

Email Importance chart - imageHere’s why we are keeping our faith in trusty ol’ email and why you should be too. 


Email marketing allows exposure at the audiences fingertips. 

3 in 5 consumers check their email on the go, through their mobile device. Whether its in line at a coffee shop, during the work commute, or in the doctors waiting rooms; people are checking email as much as social media. 

That being said, unlike social media posts that get lost in timelines, emails stay around until the user takes action. This increases the likelihood that your message will get noticed.  


Money makes the world go round and so does email marketing. 

Not only does it allow business’s to reach large number of consumers, it also cost them nearly nothing per message. With traditional marketing efforts such as printing and postage being costly. electronic lets you to share the same imagery with the added advantage information at the tip of your finger.  

More advanced email software may require a more significant investment, fact of the matter however is that email marketing is considered to have the strongest ROI channel. Email marketing is one of most cost-effective strategies. 


Email marketing is evolving as much as it platforms. 

Todays Gmail app on your smartphone is much different to what an AOL Mailbox looked like many moons ago. In addition to looking smarter, they are also more advanced; making email more accessible than other digital marketing channels. 

Mobile Email Image

Email marketing software can automate email campaigns based on user activity, as well as provide information of user engagement and activity. Good news is you also don’t need to be a coding genius to interpret any of these details. 


Technology as progressive as email marketing itself. 

In terms of todays email marketing software, a company can track its email viewers, the links which were clicked, and the amount of people who unsubscribed.  

With the opportunity to monitor and measure how their email campaigns are performing, it is also an effective way to make adjustments and improve marketing tactics as a whole. 


Email marketing can complement your other marketing initiatives. 

Companies can also use email to further distribute their original content and cross-sell based on the purchase behaviour of the consumers at the time. 

With complete control over the timing and message, email marketing is an integral aspect of your marketing plan.  


Email marketing provides a tailored experience. 

Emails which have personalised subject lines are 26% more likely to be opened.  

Using the right software, you can also segment your audience into lists, send a tailored email message that resonates with your reader; giving them something of value. Check out our blog on: How Active Campaign Can Help Your Business

Is your business not taking full advantage of the benefits this can provide?

Greenfish Marketing specialises in email, digital and automated marketing, assisting you with quality content and the ability to grow your email list. Contact us to help strengthen your email strategy and download our Email Checklist now.

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Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


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In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


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If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

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Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



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To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


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