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Is Your Domain Ready? Google & Yahoo Need It To Be

2024 is well underway and significant changes are on the horizon for email communication.

Google and Yahoo, are implementing authentication requirements and spam prevention changes, beginning to take effect in February 2024.


These changes ensure you stay relevant in the evolving landscape of email communication. 

*Note: These changes do not impact businesses who already have DKIM and DMARC set up. 

Understanding the shift: Google’s requirements

Best practices for bulk email senders are now *required* practices for Google and Yahoo delivery. Google and Yahoo, are implementing authentication requirements and spam prevention changes, set to take effect in the first quarter of the coming year. 

Google has outlined requirements slated to take effect beginning February 2024, impacting all senders, particularly bulk senders. Simultaneously, Yahoo is introducing a parallel set of requirements. These changes are designed to enhance deliverability, build trust and credibility, avoid spam filters, optimise sender reputation, and ensure uninterrupted communication.


What You Need to Know: Gmail’s Authentication Mandate

  1. Enable email authentication: One key aspect of Google’s requirements is the necessity for senders to set up DKIM email authentication. In addition to DKIM, a basic DMARC record will now also be required. We show you how to set this up below. While it’s highly encouraged that all senders set up DKIM and DMARC, there are greater implications on deliverability for bulk senders.  Note, these changes do not impact customers who already have DKIM and DMARC set up.
  2. Transition from @gmail to your own domain: To align with upcoming email authentication and spam prevention changes, it’s vital to discontinue the use of addresses in the sender’s email. Transitioning to a domain you own is strongly advised for seamlessly setting up authentication and complying with evolving standards. For customers without a current domain, acquiring one as soon as possible is recommended.
  3. Make it easy for people to subscribe. This is basically saying that it needs to be a 1 click unsubscribe process. Some email sending platforms are adding this feature for you. If not, gone are the days that people need to click multiple buttons to unsubscribe.
  4. Keep spam complaints lower than 0.1%: To prevent recipients from being spammed with unwanted or irrelevant messages, Google is enforcing a spam rate threshold requirement. Starting in February, keeping spam complaints below 0.1% will be a mandatory requirement for senders.

How to set up a simple DMARC on your domain:

Login into the domain DNS and add the following TXT record.

Type: TXT

Host/Name: _dmarc[dot]yourdomain[dot]com


v=DMARC1; p=none;

We would also recommend setting up an email or sub-email of:, as you might need to edit or view these records and reports in the future. 

To see Google’s set breakdown click here

Setting up designated sending from your email provider, this is for businesses sending more than 5000 emails at once, this includes transaction emails as well. 

Depending on the system that you use for sending emails you will need to add some additional records to your domain. 

Please see links below for ActiveCampaign, Klaviyo and Mailchimp. 




Should you need any help getting everything sorted, please don’t hesitate to reach out. 

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Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


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If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

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Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.



To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


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