Close this search box.
Subtotal: $0.00

No products in the cart.

Subtotal: $0.00

No products in the cart.

SMS Marketing: The High ROI Strategy Your Business Can’t Afford to Ignore

It can be irritating to feel like you’re leaving money on the table by not connecting with the customers in your CRM the right way. 

You know there’s money in that list, but it can be overwhelming to figure out what to do to reach them and get them to take action.

At Greenfish Marketing, we’ve helped many businesses like yours leverage the power of SMS marketing to boost engagement and sales — we’ve seen firsthand the success that comes with implementing a well-crafted SMS marketing strategy.

In this article, we’ll show you…

  • How to integrate SMS with your CRM system
  • How to segment your customer list to personalise your messages
  • Best practices for creating effective SMS marketing campaigns

With this knowledge, you’ll be one step closer to seizing the opportunity to grow your business with SMS marketing.

The Basics of SMS Marketing

SMS marketing is the practice of using text messaging to communicate with customers and promote your business. 

It’s an effective and affordable way to reach your audience directly that can provide a significant return on investment if used correctly.

What is SMS marketing?

In SMS marketing, businesses use text messages to send promotional content, updates, and other information to customers who have opted-in to receive them. 

Remember, it is very important to make sure that you have permission to message the people on your list.

Why is SMS marketing important for your business?

Text messages have a remarkably high open rate — up to 98%, vs just 20% for email — meaning your message is almost guaranteed to be seen by your customers.

SMS also has a higher CTR (click-through rate) at 19% compared to email’s 4%.

(20% open rate and 4% click rate are for clients not working with Greenfish Marketing, our results are much better)

SMS marketing also allows you to communicate with customers directly and in real-time — making it great for time-sensitive promotions, updates on new products or services, or even appointment reminders.

Finally, SMS marketing is incredibly cost-effective. Sending a text message is much cheaper than other forms of advertising, such as online advertising, print ads or television commercials.

How does SMS marketing work?

To get started with SMS marketing, you’ll need to choose an SMS marketing platform that integrates with your CRM system, or one with it built in. Once you’ve set up your account, you can start building your customer list and creating your first SMS marketing campaign.

To make the most of your SMS marketing campaigns, it’s important to create personalised and relevant content that speaks to your customers’ interests and needs. 

With texting, you’re occupying a space in their life traditionally reserved for close friends, family, and important reminders — so it’s important to be mindful of that distinction vs other platforms.

For Example…

Some successful SMS marketing campaigns include limited-time promotions, early access to new products, and exclusive content or rewards for loyal customers.

  • A restaurant sends a text message to customers offering a free appetiser with their next meal purchase.
  • A clothing retailer sends a text message to customers announcing a flash sale on a particular item or category.
  • A gym sends a text message to members offering a discount on personal training sessions or a free workout class.

By creating targeted, personalised SMS messages like these, businesses can improve engagement with their customers and drive sales.

How to Implement SMS Marketing for Your Business

Getting started with SMS marketing is easier than you might think…

  1. Choose an SMS marketing provider: There are many SMS marketing providers available, each with their own features and pricing. Research providers and choose one that fits your business’s needs.
  2. Build your customer list: In order to send SMS messages, you’ll need a list of opt-in subscribers. Encourage customers to opt-in by offering exclusive content or discounts.
  3. Segment your customer list: Customer segmentation is an important part of SMS marketing. By segmenting your list based on customer preferences or behaviours, you can send more targeted and relevant messages.
  4. Craft your message: SMS messages are short and to-the-point, so make sure your message is clear and concise. Include a call-to-action that encourages customers to take action.
  5. Send your message: Once your message is crafted, send it to your segmented list at the right time to maximise engagement.

While the process is easy, the challenge is the strategy behind it. You have to really know your audience and dial your messaging in.

Customer segmentation is crucial in SMS. By segmenting your list based on factors such as purchase history, location, or interests, you can ensure that your messages are being seen by the right people. This can improve engagement rates and drive more sales.

There are many ways to segment your customer list effectively. Some options include:

  • Purchase history: Segment customers based on past purchases or product categories they’ve shown interest in.
  • Location: Segment customers based on their location to send targeted messages for events or promotions in their area.
  • Interests: Segment customers based on their interests or behaviours, such as signing up for a specific newsletter or visiting a certain page on your website.

By segmenting your customer list effectively, you can send more targeted and relevant messages that resonate with your audience.

Additionally, you’ll want to make sure your messages are short, to-the-point, and include compelling calls-to-action.

Common Pitfalls to Avoid in SMS Marketing

While SMS marketing can be a highly effective marketing channel, there are also common pitfalls that you should be aware of… let’s take a look at a few of the biggest ones that we see over and over again…

  1. Sending too many messages: Businesses that send too many messages can quickly become overwhelming and annoying to customers. This can lead to higher opt-out rates and lower engagement.
  2. Not segmenting their customer list: Like we already talked about, segmentation is crucial. Failing to segment their customer list can lead to irrelevant messages being sent to the wrong audience, resulting in lower engagement and sales.
  3. Not providing value: If businesses only send promotional messages without providing any value or useful information, customers may become disengaged and unsubscribe. Remember, you’re in a space traditionally reserved for family, friends, and important reminders — you have to constantly earn the right to be there.

These pitfalls often occur due to a lack of planning and strategy when it comes to SMS marketing. Businesses may rush to send messages without taking the time to consider their messaging, audience, and frequency. 

You must develop a clear strategy and plan for your SMS marketing efforts that includes frequency, messaging, and audience segmentation. You’ll also want to monitor results and adjust strategies as needed to optimise for success.

Measuring the Success of Your SMS Marketing Campaigns

To truly understand the effectiveness of your SMS marketing campaigns, it’s important to track and analyse key performance indicators (KPIs) and use the insights gained to optimise future campaigns. 

These are some of the most common KPIs to track…

  • Opt-in and opt-out rates: How many people are subscribing and unsubscribing from your SMS campaigns?
  • Open rates: How many people are actually opening and reading your SMS messages?
  • Click-through rates: How many people are clicking on links or taking action in response to your SMS messages?
  • Conversion rates: How many people are ultimately making a purchase or taking another desired action as a result of your SMS messages?

To track and analyse SMS marketing campaigns, you can use a number of tools, such as SMS marketing platforms or marketing automation software. These tools can provide data on KPIs and allow you to segment and analyse their customer data to optimise campaigns.

By analysing SMS marketing data, you can gain insights into what’s working and what’s not working in their campaigns. 

For example, if open rates are low, it may be time to reconsider messaging or frequency. If conversion rates are low, it may be time to consider different offers or calls to action.

These insights can then be used to optimise future campaigns, creating more targeted and effective SMS messages that drive engagement and sales. 

Why Your Business Can’t Afford to Ignore SMS Marketing

It’s clear that businesses that ignore this powerful marketing channel are missing out on significant opportunities. 

Here are some key takeaways:

  • SMS marketing is a highly effective way to engage with customers, drive sales, and increase brand awareness.
  • When implementing SMS marketing campaigns, it’s important to focus on best practices like customer segmentation, personalised messaging, and optimised timing.
  • By tracking and analysing key performance indicators (KPIs), businesses can gain insights into the effectiveness of their SMS campaigns and optimise for even better results.

Overall, businesses that embrace SMS marketing are able to connect with customers in a direct and meaningful way, driving engagement and ultimately, sales.

To take the next step and implement SMS marketing for your business, we encourage you to download our Missing Money Calculator to understand how much you could be leaving on the table by not having the right SMS, email, and automated marketing strategies. 

Related Posts

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to

Is SMS Part of Your Black Friday Strategy?

Hey, e-commerce warriors! It’s that time of year again –

Is Your Email Marketing Ready for the Black Friday Frenzy?

Hey there, ready to dive headfirst into the Black Friday

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


Accessing your personal information

If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.


Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.


Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.



To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


The Ultimate Email Sending Checklist

  • This field is for validation purposes and should be left unchanged.