Maximising Revenue: Why Falling Short of 25% from Email and Automation Is a Missed Opportunity

Here’s a thought that might raise your eyebrows: If your business is making less than 25% of its revenue from email marketing, you’re leaving money on the table.

As a business owner, you may be juggling a multitude of tasks, but don’t let this golden opportunity pass you by: Email Marketing and Automation. 

Ignoring email marketing is like bypassing a big fat cheque with your business name on it, waiting to be cashed.

At Greenfish Marketing, we’ve boosted our clients‘ email revenue from 11% to a whopping 48%. We’ve mastered the art of turning emails into dollar bills. Let us show you how you can seize this opportunity to transform your email strategy, engage better with customers, and put more money in your pocket.

The Power of Email Marketing

Are you sitting comfortably? Good, because we’re about to delve into the world of email marketing — the underdog hero of ecommerce. 

It’s much more than just shooting off newsletters or the occasional promo code. It’s about connecting directly with your customers, on a platform they’re checking probably more often than they’d like to admit.

Email marketing is your ticket to cozying up with your customers. 

  • Need to nudge them about that lonely cart they’ve left behind? Email’s got your back. 
  • Want to make sure your brand’s the first name they think of when they need what you’re selling? Again, email’s your mate.

And here’s the kicker: email marketing can seriously crank up your revenue.

But, let’s look at metrics. We’re not just banging on about open rates here — although they’re a piece of the puzzle — we’re also talking click-through rates, conversion rates, and bounce rates.

These are the magic numbers, the ones that tell you what’s hitting the mark, what’s bombing, and where you could be tightening things up.

It’s not just a ‘send and forget’ scenario — you’ve got to measure, learn, and optimise. After all, every tweak could mean more dollars in your pocket.

Don’t believe us? 

Let’s look at one of our client’s success stories – Project 20. With a solid email marketing strategy, we helped them boost their revenue significantly.

From abandoned cart reminders to personalised product recommendations, every email sent was an opportunity seized. And the result? A whopping increase in their bottom line from 18% to 45%, all thanks to the power of email marketing.

The Magic of Email Automation

If you’re thinking, “All this email marketing stuff sounds great, but I don’t have time to do all that!” We’ve got two words for you: Email Automation. 

It’s like your own personal assistant, handling your email marketing while you focus on running your business.

So, what’s the big deal with email automation? 

It lets you send the right messages, to the right people, at the right time — all without you having to lift a finger. 

In fact, all of the following emails can be automated using tools like Klaviyo

  • Welcome emails for new subscribers or customers
  • Cart abandonment emails for customers who leave items in their cart
  • Follow-up emails after a purchase, including request for reviews or feedback
  • Re-engagement emails for customers who haven’t interacted with your business in a while
  • Birthday or anniversary emails offering a special discount or message
  • Product recommendation emails based on previous purchases or browsing history
  • Personalised promotional emails tailored to customer interests or behaviour
  • Reminder emails for upcoming sales or events
  • Reorder or renewal reminders for subscription-based products
  • Drip campaigns that deliver a series of emails over time to educate or nurture leads.

This saves you a heap of time and improves customer engagement and fosters loyalty. It’s a win-win!

For example, one of our clients, a busy ecommerce store owner, was struggling to keep up with their email marketing. We stepped in and set up a series of automated emails, from welcome messages to personalised product recommendations based on browsing history. 

The result? 

Customer retention shot up, conversions increased, and revenue soared. And the best part? The client could focus on running their business while the emails worked their magic.

Sounds good, right? But what if you could make it even better? In the next section, we’ll talk about why outsourcing your email marketing could be the strategic move you need to supercharge your growth.

Outsourcing Your Email Marketing: A Strategic Move towards Growth

Running a business is a bit like spinning plates, isn’t it — always something that needs your attention. 

That’s where outsourcing your email marketing comes in. It’s not just about freeing up your time — although that’s a big plus — it’s also about tapping into expertise that can take your email marketing to the next level.

Outsourcing allows you to leverage the skills and experience of professionals who live and breathe email marketing. They know the tricks of the trade, the trends to watch, and the strategies that get results. 

Outsourced professionals can help you with:

  • Email campaign strategy and planning
  • Design and creation of email templates
  • Writing and editing of email content
  • Managing and segmenting email lists
  • Setting up and managing email automation
  • A/B testing of email campaigns
  • Analysing and reporting on email campaign performance
  • Handling customer responses and feedback through email
  • Keeping up-to-date with email regulations and best practices
  • Implementing strategies for growing email lists

The outcome? More effective emails, better engagement, and, yes, more revenue.

How do you choose the right agency?

Choosing the right email marketing agency can make a world of difference to your ecommerce business. But with so many options out there, how do you pick the right one? Here are some key things to look for, and questions to ask:

  • Experience in Your Industry: It’s important that the agency understands your industry and your specific challenges. Ask for case studies or examples of their work in your sector.
  • Proven Results: Any decent agency should be able to provide evidence of their success. Ask them for specific metrics they’ve improved for other clients, such as open rates, click-through rates, and conversion rates.
  • Services Offered: Make sure they offer the services you need, whether that’s email automation, strategy planning, list segmentation, or anything else that’s crucial to your business.
  • Tools and Software: Ask which tools and software they use for email marketing and automation. You want an agency that uses reputable, reliable platforms.
  • Communication and Reporting: It’s crucial that you and your agency are on the same page. Ask about their communication and reporting processes. Will they provide regular updates and clear, easy-to-understand reports?
  • Flexibility and Scalability: As your business grows, your marketing needs will change. You need an agency that can adapt and scale their services to fit your changing needs.

Here are a few questions to kick-start your conversation with potential agencies:

  1. Can you share some examples of your work in our industry?
  2. What specific results have you achieved for other clients?
  3. What services do you offer in relation to email marketing and automation?
  4. What tools and software do you use?
  5. How often do you communicate with clients, and what does your reporting process look like?
  6. How do you adapt your services as a client’s business grows?

Remember, the goal is to find an agency that’s not just a service provider, but a partner in your business’s success.

Uncovering Your Hidden Revenue & Seizing the Opportunity

Here’s the thing. Remember what we said at the beginning? If your business is making less than 25% of its revenue from email marketing, you’re leaving money on the table.

Running a business is a bit like spinning plates. You’re always juggling tasks, keeping your operations running smoothly. But amidst all this, there’s a hidden treasure, one that can potentially increase your revenues significantly: email marketing and automation.

By leveraging the power of email marketing and automation, you can tap into a rich stream of revenue that’s just waiting to be unearthed.

It’s not about working harder, it’s about working smarter. It’s about making the most of every customer interaction, every browsing session, every abandoned cart. With the right strategies, these can all be turned into revenue-boosting opportunities.

So, how do you find out how much hidden revenue you could be tapping into? We’ve got just the tool for you. Our Missing Money Calculator will give you a clearer picture of the potential revenue you’re missing out on. 

Once you see the potential, it’s time to dive in. Whip up some killer email campaigns, automate the heck out of them, and watch as your revenue starts to climb. It’s not a question of ‘if’, mate, it’s ‘when’.

And don’t forget, you’re not in this alone. We’re Greenfish Marketing, and we’re all about giving businesses like yours a boost with some savvy email marketing. We’ve got a track record of helping businesses crank up their growth — and we’re pretty stoked to do the same for you.

Are you ready to uncover your business’s hidden revenue and amp up your growth? Don’t let your potential revenue remain untapped! Book a free strategy call with us and let’s bring your business up to its rightful position. Remember, the question is not ‘if’ you can boost your revenue, it’s ‘when’. And ‘when’ should be now.

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