BOOST LAB is an Australian owned skincare ecommerce business who produce affordable, effective skincare serums. Driven by a desire to ‘make great skincare available to everyone’, BOOST LAB products enhance skin health and address specific skin concerns without needing to be part of a complicated or expensive beauty regime.
BOOST LAB were already actively using email marketing to connect with their customers but knew they weren’t achieving the results they should be. BOOST LAB initially sought Greenfish Marketing’s expertise to provide guidance on how they could increase their revenue. At the time of their initial consultation, 18% of their sales revenue was from email marketing.
Working directly with Greenfish Marketing’s Founder and Head of Strategy Stephen, the first point of action was to thoroughly audit BOOST LAB’s current email and automation marketing activities.
Stephen identified that segmentation of the customer database needed to be a key priority because it would allow for more personalisation in the communications sent. The email marketing strategy structure needed some tweaking to ensure that the right messages were getting to the right people. Through close collaboration between BOOST LAB and Greenfish Marketing, a new email marketing campaign calendar was developed.
And it worked.
After just 8 months working closely with Greenfish Marketing, BOOST LAB increased their revenue from email and automation marketing from 18% to 37% (and growing).
General Marketing – Sales & Marketing