Search
Close this search box.
0
0
Subtotal: $0.00

No products in the cart.

0
0
Subtotal: $0.00

No products in the cart.

5 Perfect Times To Use A Timer in Email

Using a timer in your email marketing is a powerful way to communicate urgency to your customers. 

Email timers are animated counters that can be strategically placed in almost any HTML email you send. They’re used to countdown to when an offer or event registration expires, when a launch commences and more. 

Timers provide a visual cue or reminder that action is needed, and have been proven to increase click through rates and conversions – which is a fancy way of saying, they can help you get better results from your email campaign. 

Timers are really easy to incorporate into your next email send and work with most common mail clients like ActiveCampaign, Klaviyo and Mailchimp. Because they’re automated and dynamic, you only need to configure the details once and your system will do the rest, which means the right timer or counter will be displayed no matter when people open your email. 

Of course, timing is everything – especially when using a timer in your email. You won’t create an urge to take action if your countdown is too long or if the email topic isn’t something that would typically have a timed element to it. If every email you send has a timer, they’ll also lose some of their appeal and ability to drive urgency and action.

Here are five times you should be using a timer in your email marketing. 

1.  Product Launches and Restocks

Timers are a great addition to emails that are announcing something new, exclusive or anticipated like product launches, releases and restocks. There’s additional opportunity to engage and build loyalty with your customer database in doing this. You can use language like “we wanted you to be the first to know” or “we’re making sure you don’t miss out” to show your customers how you look out for them.

2.  Pre-Sale, VIP or Other Early Access

Timers will help add that need to take action on your next exclusive offer or opportunity that you want to release to your database. You could choose to either do this as a countdown to when their access opens, or how long they have to take advantage of it, depending on which approach suits your offer or opportunity better. As with product launches, there’s real opportunity to increase overall brand loyalty in your email content along with a well placed timer in these communications.

 

3.  Webinar, Livestream or other Online Event Registration or Commencement

If you’ve done a webinar before, you’ll know that only a percentage of your registered attendees will actually follow through with their intention to attend. Just sending them an email confirmation with the link details is not usually enough, multiple reminders will often get the best attendance for you.. A timer as part of a strategically constructed email sequence can help make sure that people feel called to attend and engage with your webinar or livestream event.

 

4.  Abandoned Cart Reminders

Just reaching out to people who put items in their cart without checking out is a really effective way to increase sales, but they can be elevated further by incorporating a discount code or offer with a timer. 10-15% off, free shipping, some kind of upgrade and other similar offers for 48-72 hours after they abandon their cart tend to work well. It needs to be a fairly decent incentive for a short window of time, otherwise your standard abandoned cart emails should still be used.

 

5.  Price Changes

Whether your current promotion or special offer is due to expire; you provided a discounted price to incentivise something or you’re just adjusting your costs, letting people know that they’ll pay more if they don’t act now works well. A timer helps add that level of urgency and reminds people that they’re literally on the clock for saving money. This is best used for those final days of your current price or offer, any longer and it loses some effectiveness.

 

Timers Tools and Tips

If you’ve been considering incorporating some enhancements into your email marketing, Email timers are easy to implement, eye catching and really effective in bringing results. You don’t need to know complicated coding to insert them into most common email marketing platforms. 

Your mail client may already have a timer built into their product. In this case, adding a timer is usually as simple as dropping and dragging into the email, much the way you use other elements like images, videos and other email features.

If your email software does not have functionality to use a timer, a third party application can be used. We recommend Sendtric and Plus This – both are compatible with nearly all mail clients, easy to use and affordable. 

Greenfish Marketing can help you strategise the best ways to use timers in your email marketing. Get in contact for a strategy call with our team today.

Related Posts

Greenfish Marketing Achieves Klaviyo Gold Master Status!

Powering Your Success Together! The stage is set, the curtains ...
READ POST

Is Your Domain Ready? Google & Yahoo Need It To Be

2024 is well underway and significant changes are on the ...
READ POST

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to ...
READ POST

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.

 

Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.

 

Accessing your personal information

If you want to access any personal information we have about you, email us at hello@greenfishmarketing.com.au. When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.

 

Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at hello@greenfishmarketing.com.au and we will take reasonable steps to ensure your personal information is corrected.

 

Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.

 

Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.

 

Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.

 

Disclaimer

Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.

 

Copyright

The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.

 

Complaints

To complain about a breach of the Australian Privacy Principles, you can contact us by emailing hello@greenfishmarketing.com.au or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.

 

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
www.greenfish.com.au
hello@greenfish.com.au
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644

CASE STUDY

Download '5 Steps to Increasing Email Revenue by 353% in 6 months'

  • This field is for validation purposes and should be left unchanged.

GROW YOUR BUSINESS

Make More with Email Newsletter

Name(Required)