Why You Need An Email Marketing Team

Email marketing is often either under-utilised or underperforming which can lead some business owners and managers to wonder if there’s any point to it at all.

Email marketing still matters now, possibly, more than it ever has. Statistica’s latest figures show that 99% of people check their email address every day; 73% of millennials would rather hear from businesses via email and that return on investment for marketers may be as high as $42 for every $1 spent.

Those are some significant numbers that can translate to significant revenue for businesses who are doing their email marketing well. For email marketing to reach its potential it needs the right tools and resources – and that relates to both software and staffing.

There’s two ways you can build your email marketing team – you can hire and manage the functions in house, or you can outsource.

In-House Email Marketing 

If you’re going to really do email marketing effectively, you need to have more than a generalist Marketing Manager and/or Assistant who does email marketing as part of their job. Here are some of the skills that are needed to create effective and high performing email campaigns:

  • The ability to visualise and communicate the customer journey and consumer psychology. This is critical for creating triggered campaigns such as welcome series.
  • A robust ability to analyse and use both performance and behavioural data. Performance data is things like email open rates and clicks. Behavioural is more related to things like people’s shopping habits.
  • Basic web development skills. While many email marketing platforms use easy to navigate drag and drop style editors, there is almost always some coding or tweaking required that needs a bit of technical know-how.
  • The ability (or authority) to implement list cleansing tactics and strategies to ensure your CRM data is working with your team, not against them to get better results.
  • Copywriting skills with a sales and conversion focus. This is more than being a good writer, there is quite a bit that goes into things like the subject line and the email content that makes your customers more likely to both connect with your communications and convert that engagement to sales.

As you can see, some of these skill sets are quite specific and are crucial to email marketing success. It’s not always realistic to expect one or two people to be able to perform all of these functions to a best practice standard, and this can leave a lot of potential revenue in your customer’s inbox.

It can also impact your staff satisfaction levels too. People want to be good at their jobs, so being set up for success is essential.

This is why having dedicated email marketing experts who sit within your marketing and communication team can be the best approach for your business.


Outsourced Email Marketing 

Of course not all businesses have the resources to expand their marketing team with specialist email marketing staff. This is where outsourcing can be a smart way to increase your sales without paying another salary.

Here are some of the key ways an outsourced team can elevate your email marketing efforts:

  • They tend to be experts in the email marketing field which means you’re able to access higher levels of experience and skills than you could through relying on an all-rounder marketer to do their best.
  • Specialist email marketing agencies partner with industry leading software solutions that can yield better results. Better yet, they know how to use all of the features to the maximum advantage.
  • You’ll usually get better results outsourced than you do in-house. This is because when you focus and specialise in a particular topic, you’re able to do more with it.

Your options for outsourcing your email marketing can be tailored to suit your business. Sometimes your team just needs to be supported with setup and training in using a platform to its maximum potential so you’re able to purchase one-off packages and additional blocks or hours for ad hoc support. Other times you prefer to have a complete end to end solution implemented where your email marketing is completely managed by consultants, who collaborate with your team to discuss goals, priorities and opportunities.

Whichever you decide is better for your business, to get the most out of your digital marketing efforts in this day and age you need to have dedicated email marketing professionals and the right software solution in place to ensure you’re sending high quality emails that convert into tangible results for you.

If you’d like to know more about resourcing your email marketing team in-house or via consultants, book a complimentary discovery call with Greenfish Marketing today.

Related Posts

Why CRM Hygiene Will Change Your Business

We talk about “clean data” a lot when it comes …

READ POST
email automation vs broadcasting

How To Decide Between Email Automation and Email Broadcasting

Today’s email marketing strategies fall into two categories — email …

READ POST
Membership Site

10 Must have Membership Site Automation

Membership sites are a perfect way for you to make …

READ POST

FREE GUIDE

The Ultimate Email Sending Checklist

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.

 

Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.

 

Accessing your personal information

If you want to access any personal information we have about you, email us at hello@greenfishmarketing.com.au. When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.

 

Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at hello@greenfishmarketing.com.au and we will take reasonable steps to ensure your personal information is corrected.

 

Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.

 

Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.

 

Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.

 

Disclaimer

Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.

 

Copyright

The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.

 

Complaints

To complain about a breach of the Australian Privacy Principles, you can contact us by emailing hello@greenfishmarketing.com.au or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.

 

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
www.greenfish.com.au
hello@greenfish.com.au
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644