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Insourcing vs Outsourcing: What’s best for your business’ digital marketing strategy?

For your business to grow in the digital era it needs an effective marketing plan. Before answering the questions on how to achieve this. You need to identify who will be taking care of your digital marketing efforts Insourcing vs Outsourcing to an agency?

Deciding on what marketing strategy your business chooses is not an easy decision. In this blog, we take a look at the benefits and limitations of both insourcing and outsourcing. We understand that every organisation is different and requires a tailored approach.

Does your organisation know what is best suited to its marketing needs? Is it incorporating both? Keep reading to find out what is best for your organisation:

What is Insourcing?

Insourcing is using the companies own staff and other resources to complete a task. In marketing terms, in-house staff that can install your organisations’ digital requirements.


In-house workers dedicate themselves to the companies’ mission. They can unite and work together to strengthen the companies’ story.

In-house, staff understand the culture of your business. They can speak the right tone to your current and future prospects. This includes social media, email and content marketing


In-house teams have you as the priority, while outsourced teams may have other clients to work for. Tight deadlines, marketing and internal changes will be dealt with more accurately.

In-house staff also have immediate access to other team members.  Allowing encouraging input and knowledge to be communicated.

In Tune

When hiring, a business should do what it takes to hire team members that reflect the same values as its brand. With the right people, the efforts will be worth the outcome.

Working face to face allows solid communication and discussions in developing new ideas. This leads to achieving the objectives of the digital marketing plan. In turn, working towards the business’ goals.

And Outsourcing?

Outsourcing is the decision to hire outside of your company structure. This is a greater trend in today’s digital marketing industry. A few factors include:


A competent marketing manager can cost your company over $100K annually. This doesn’t include the extra costs of an in-house team. Further costs include software, technology and utilities that implement the marketing objectives.

An agency will often include software and technology in its pricing structure. Or at least at a fraction of the price, as it divides across clients. Outsourcing also reduces costs of employing, training and recruiting internal staff.


Outsourcing to an agency can ensure that your objectives are in capable hands. Marketing agencies spend time and money on up-skilling, training and developing staff.  With how fast trends and software are evolving agencies that do not do this get left behind.

If your business doesn’t have a strategy in place, most agencies have a specialist that can help. Specialists work with you to build strategies that can provide a higher return on investment, as well as providing detailed reporting and recommendations for future marketing strategies.


As one of your most essential resources, digital agencies can assist you with your time. Outsourcing your marketing will give back time for you to focus on your business. While getting a quality product back with concise reporting and results.

With so many online platforms, comes more to manage. Industry experts can adapt to changing trends. While keeping up with the differing and complexity of the multitude of platforms.

What’s it going to be?

The differing combinations between in-house and outsourcing an agency will vary between organisations. Dependent on the factors we explored. One size doesn’t fit all, but if the shoe fits it might be an option to put in place both. A hybrid marketing strategy with an internal co-ordinator can be an effective method. Overseeing the long-term objectives of the business while communicating with an external implementer.

Does your organisation have a digital strategy in place? What are your objectives and who can help achieve these the best? Insourcing, outsourcing or a combination? With any strategy, effectively implementing it, is essential to achieving results!

Greenfish Marketing is a digital marketing agency. Do you want to know more about what outsourcing your digital marketing can do for your business? Our work with Accru Melbourne may give you some insight. Or get in contact with us for more information.

Accru Melbourne Testimonial

“We knew we needed a digital marketing strategy, but in a space that changes every day, we didn’t know where to start. Greenfish Marketing and Stephen Berry took the time to understand our business and create a digital solution that aligned our business strategy with our digital marketing strategy. The result has been a dynamic website that works for existing and new clients, an engaged an active internal team and a communication and marketing strategy that attracts the right customers. I highly recommend Greenfish Marketing to any business that needs to transform their marketing function.”

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