Close this search box.
Subtotal: $0.00

No products in the cart.

Subtotal: $0.00

No products in the cart.

Customer Insights: Have You Looked at your Stats?

As digital marketing continues to develop companies are able to gain valuable customer insights. Not only in the way of profit but also customers behaviours. Some argue that the return on investment is the most essential factor. But analysing your data, open, click and engagement rates can be more influential. Leveraging these insights is key in developing and growing your business’ marketing strategy.

Clients are a key foundation for your business. To convert them, you should be aware of who and what their needs are and statistics allow us to do this! Keep reading to discover what and how to use customer insights to get the most out of your digital marketing strategy.

Know your clients

Customer insights have been compared to peeling an onion. You go deeper and deeper removing all the layers. You explore experiences, beliefs, values, motivations, touchpoints, drivers and more. The intention is to paint a picture of what they look like. Recognising their underlying needs and wants.

By understanding and being able to picture your customers you are able to use language to speak to them, creative that appeals and understand where they are hanging out. For example, is twitter better than Instagram for your offer, what about LinkedIn instead of Facebook?

Customer insights allow a business to achieve its marketing objectives. It allows businesses to further their understanding of who the ‘best’ and ‘good’ audiences are. Read more about this in our Client Profile blog (here).

Identifying goals

What exactly do you want to learn from your customers? It’s important to note that your goals need to be specific to be measurable and valuable. Businesses need to understand why they are seeking this information.

For instance, a brand might recognise the need to improve an existing product. So, they should learn more about the current issues customers are having with it. How do they do that? A customer insights strategy. Keeping track of key metrics and even going straight to the source can be an effective way to measure these.

Key metrics need to be specific to your goal, there isn’t any point measuring something that isn’t relevant to your campaign, eg; add to carts when you aren’t selling anything. Thinks to keep in mind are things like open rates, clicks, engagements, time spent on-page. But if you are selling something, purchases, add to carts, return on ad spend. Whatever is relevant and specific to your campaign. 

Act Accordingly

Digital marketing ensures you are creating timely customer connections. Through using customer relationship management technology and analysing this customer data. In a study by Google Thinkers: Marketing leaders are found to be 1.7 times more likely to refresh their most critical marketing metrics and dashboards weekly.

Insight information should be accessible to all relevant employees. This will allow them to take full advantage of the insights. In turn which helps get the most out of any marketing campaign. Whether it’s a website, social media or email data. It might be as simple as finding your email open rate is greatest on Tuesday. Meaning, send the email on a Tuesday.

Using data and reporting is valuable to set benchmarks, benchmarking sets a standard to improve on. If an ad campaign nets 10 purchases that may seem good, but if last month or the same time last year was 25 then there is something wrong in the campaign. Having these benchmarks in place is a key indicator of whether something is working, but it can also provide information on what needs to be improved if it’s not.

Customer Insights

Test and analyse

Not all customer insights are helpful. It is important to know what makes good statistics and how to analyse them to get the most out of the information you have available. In order to know if data is useful to your business, ask yourself these questions:

  • What is the audience doing/engaging with?
  • Why are they doing it?
  • How is this impactful?
  • How does it relate to our service/product?

Split testing is often used to assess customer insights. It can examine new features, key conversion pages, as well as email and social media. The metrics obtained can be utilised in optimising your new and existing campaigns. While further attracting new audiences with the aim of achieving your organisation’s goals.

A data-driven mindset is essential to achieving your business and marketing goals.

Greenfish marketing can assist with leveraging and analysing your data. We can help add effectiveness to your marketing. Aiming to increase your return on investment and engagement. Contact us today to find out more.

Related Posts

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to

Is SMS Part of Your Black Friday Strategy?

Hey, e-commerce warriors! It’s that time of year again –

Is Your Email Marketing Ready for the Black Friday Frenzy?

Hey there, ready to dive headfirst into the Black Friday

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


Accessing your personal information

If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.


Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.


Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.



To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


The Ultimate Email Sending Checklist

  • This field is for validation purposes and should be left unchanged.