Close this search box.
Subtotal: $0.00

No products in the cart.

Subtotal: $0.00

No products in the cart.

The team at Greenfish Marketing understand that in order to create a successful marketing campaign, you need to understand exactly who your client is, to do this you need to build a client profile. Defining the ‘who’ is the key element in making sure that you are putting the correct information in front of the most appropriate audience.

With that being said, it is not just as simple as understanding who your client is, but who are your ‘best’ clients and who are your ‘good’ clients? We believe the first step for an organisation to identify this is to create two profiles; the first your ‘best’ client and the second your ‘good’ client.

The benefit of a client profile is knowing when to say no and when to say yes. Not only will your organisation have its good and best clients, but it will also have bad clients or those who are just not a good fit for your company. Identifying who your ideal customer will save you a lot of time, money and hassle.

Greenfish’s client profile worksheet is for creating client profiles of ‘who’ you need to be talking to (click here), which allows a simple and easy step by step process, while also giving you insight into what characteristics make up your ‘good’ and ‘best’ clients. In this blog, we break-down why each section is essential for you to analyse.

Personal Details

We recommend starting at this section and making your way down, answering the potential age or occupation of your clients and coming back to fill out any blanks you may not be aware of yet.

It’s essential to ensure you are picturing the ideal individual along each step of the way while beginning here. Our worksheet (click here) covers the correct details to understand who you are trying to target in terms of demographics.

Goals & Values

Your best clients will likely share the goals and values of your organisation. For instance, a fashion retail store who provides sustainable garments ideal consumer will be someone who appreciates brands committed to ethical practices.

Not only should you consider their personal goals and values, but also their lifestyle. This will align with what your organisation offers, whether it’s a service or product based.

Client Profile Download

Challenges & Pain Points

Identifying what pain points and challenges your audience struggles with are extremely important. If you can identify what challenges they are faced with, you can provide a solution. What solution does your product or service provide to their pain points?

Identifying how you can make their average day better with your solution will be a clear target message you can put in front of your best customer.

What do they struggle with? What frustrates them? Do they lack time, do they lack information?

Sources of Information

This is considered an essential part of any client profile, as digital marketing requires traffic to be filtered from the best source of communication for your target audience and clients. Where do they get their information from? What books, what influencers, what magazines, what blogs?

Both online and offline sources need to be considered. Our template covers conventional ones and some sources you may not have thought of yourself.

Objections & Role in the Purchase Process

It is essential to recognise the objections to the sale your client encounters, whether it might be competition or procrastination. Once these factors are identified it is easier to handle them during the negation stage of the deal.

Identifying the client also helps with understanding their buying process and following them through the customer journey, from identifying the need to the post-purchase behaviour.

In summary, creating a specific client profile is worth investing the time and resources into, due to its detailed and powerful content. This assists in all your marketing efforts and in the long run will cut down costs, reduce time to conversion and increase leads and sales. When you know who you are talking to you, you will know how to talk to them and where to put your message.

Greenfish Marketing has created the perfect road map to detailing your ideal client. Download our ‘Guide to Building Your Client Profile’ document now and receive a free worksheet to identify your ideal customers and get ahead of the marketing curve.

If you have any further questions about this process get in contact with Greenfish Marketing.

Related Posts

Greenfish Marketing Achieves Klaviyo Gold Master Status!

Powering Your Success Together! The stage is set, the curtains ...

Is Your Domain Ready? Google & Yahoo Need It To Be

2024 is well underway and significant changes are on the ...

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to ...

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


Accessing your personal information

If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.


Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.


Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.



To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


Sign up for the FREE
Make More With Email Newsletter



Make More with Email Newsletter