KISS - Keep it simple stupid

Are we making it harder for ourselves…..

We’ve all heard of the KISS principle, “keep it simple, stupid’; the realisation that systems work best when there simple rather than complicated. A saying that has been around for over 50 years, however is still so significant to digital marketing today.

Simplicity should be an essential part to your online presence, whether it’s through your social media platforms, website or an email your sending. Your prospects and clients expect something clear and simple. Why? Because simple is relevant and relatable.

But ‘simple’ marketing isn’t as easy to grasp as what its definition suggests. So here is some pointers on how to keep your business’ digital marketing simple.

Prioritising

Defining priorities and goals is essential for every company, from small to large scale. It allows all areas of the business to benefit, including your online presence and brand image. It’s hard to portray expectations without having what you stand for clearly outlined.

Physically writing down your business’ mission and aim, and placing a print of it somewhere for all staff to see is a useful technique to carry out prioritisation. Visualisations can assist in making one think about how these objectives have been put to action, particularly through your organisations digital platforms. 

De-cluttering

Figuratively and physically, a ‘marketing detox’ might just be what your organisation needs. In the metaphorical sense, it coincides with prioritising through clarifying what you want for your business, and getting staff on board. Visible clutter in your digital work space also has a negative impact on attention, attitudes and action, therefore if it important to employ a clear mindset and design when building or developing your website.

If you have difficultly understanding something, so will your audience. Ask yourself these questions. Is the copywriting easy to read? Can you easily access information such as contact details? Is there anything with the design that’s distracting or off-putting?

Your most important resources is your time, money and people. Consider the effect of how de-cluttering can simplify these factors.

Decision making

Keeping decisions simple is just as important, and when it comes to designing your website, analysing each component and making realistic choices is essential.

The three-click rule, is a theory which suggests a website user should be able to find any information within three or less clicks. Although this is an unofficial design rule, the idea of user experience being efficient and simple is ideal to digital marketing.

People expect simplicity from your online platforms, so this should be an easy decision.

Make it simply

Expectations

Apple’s Steve Jobs stated, “simple can be harder than complex: you have to work hard to get your thinking clean to make it simple.” Through prioritising, de-cluttering and decision making, you should know what to expect from your website and digital marketing.

Also through simplifying your expectations, suddenly even the slightest amount of online traffic or positive feedback will be that much more rewarding.

Have a logical and straight forward outlook on how to best utilise your online presence with what you are working hard for, and as Jobs would put it “once you get there, you can move mountains.”

Focus on one thing

The art of doing one thing at a time is just as important as the art of simplicity. Relating back to previous points, doing these things (one at a time – of course), will help you understand what your business does much better than everyone else.

Give everything you have to that one thing. Be straight to the point through your content online, making sure every word serves a purpose. This show you know what your talking about and you don’t have to compromise on quality, because quality should be straightforward.

Simple is success and success is made simple through simplicity. Greenfish believes in utilising a simple and innovative approach to your digital marketing. We can help you get the best out of simple. Contact us today.

Related Posts

24 Automations to help your business grow

24 Automations to help your business grow

Automation is a simple and effective way of growing your …

READ POST
Why you should be spilt (a/b) testing every email you send?

Why You Should Be Split (a/b) Testing Every Email You Send?

Why You Should Be Split (a/b) Testing Every Email You …

READ POST

Understanding the purpose of your website

A website is the most vital online presence your business …

READ POST

FREE GUIDE

The Ultimate Email Sending Checklist

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.

 

Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.

 

Accessing your personal information

If you want to access any personal information we have about you, email us at hello@greenfishmarketing.com.au. When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.

 

Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at hello@greenfishmarketing.com.au and we will take reasonable steps to ensure your personal information is corrected.

 

Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.

 

Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.

 

Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.

 

Disclaimer

Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.

 

Copyright

The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.

 

Complaints

To complain about a breach of the Australian Privacy Principles, you can contact us by emailing hello@greenfishmarketing.com.au or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.

 

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
www.greenfish.com.au
hello@greenfish.com.au
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644