Close this search box.
Subtotal: $0.00

No products in the cart.

Subtotal: $0.00

No products in the cart.

What does your website say about your personality?

Websites are like people, they have personalities. A combination of qualities or characteristics which form ones individuality, or in the respect of marketing, a company’s brand image.

We are quite aware that we are living within the digital era, and with that comes the role of advertising being primarily based online. And what’s just as important as having a website, need you ask? Having a website with a personality that reflects the values and attributes of your business.

Have a look at the website of a competitor or your own. How would you describe its personality? Factual or emotive? Creative or practical? Busy or simple? These are a few of the many questions we can ask ourselves to figure out if we are making the most of our sites personality. 

We can observe the colours, layout, text size and font to understand this. Also take note of the copy and images… are they still relevant and of high quality?

A great website which reflects a company’s brand and personality effectively will attract viewers, persuade and get them to take action. A bad website or websites that poorly represent this can get overlooked.

Not sure how to best portray your web personality … keep reading to find out!


You know your business better than anyone, and if you’re having difficulty to understand your brands personality start with these questions;

Who are we?

Know the core beliefs of your business, including your mission and vision statement. The ‘About’ and ‘Team’ page is a essential in providing background information and displaying the personalities of the people who shape your company, your staff. This instils likability and trustworthiness with viewers.

In saying this, not only know your goals but the goals of the people coming to your website. Consider your customer through the fonts and colours portrayed and the use of language they can relate to. Remember, simple is effective! (Check out our blog on simplicity) Look at undertaking an online customer survey to truely understand your target audience, because essential your customer is your business.

What makes us unique?

Identify what sets you apart from your competitors and utilise this through the different aspects of your web design. It may be visually or through the copy that expresses what makes your company distinct from other business’s in the market.  

Keep in mind that your brand personality can be represented in number of different ways, from what tone of voice you use to how set out the design. Maybe your ‘Services’ might be what sets you apart, but ideally you want to not only display what your do, but how you do it. Visual communications is a great way to increase brand engagement and user experience.

How can people find us?

Personifyingyour website is essential to increasing website traffic. SEO and Google Ads and Facebook Ads can help, but your brand image and distant site personality is what draws attention, creating leads and sales. Outsourcing to someone to develop a website could be a wise move; it may be a generous investment, but it’s a smart investment.

Greenfish Marketing can assist you with building or refining your website to best fit your company’s personality. We have the right expertise to make sure your design reflects your brand image.

Related Posts

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to

Is SMS Part of Your Black Friday Strategy?

Hey, e-commerce warriors! It’s that time of year again –

Is Your Email Marketing Ready for the Black Friday Frenzy?

Hey there, ready to dive headfirst into the Black Friday

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


Accessing your personal information

If you want to access any personal information we have about you, email us at When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.


Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.


Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.


Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.



Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.



The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.



To complain about a breach of the Australian Privacy Principles, you can contact us by emailing or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.


Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


The Ultimate Email Sending Checklist

  • This field is for validation purposes and should be left unchanged.