Cartridges Direct is an E-commerce store selling printer and toner cartridges throughout Australia and Hong Kong.

The Issue

Having the time and the expertise to be able to create consistent and strategic email campaigns to increase sales, promote products and engage with the current client base.  

Project Overview:


The Solution

Review the contact database to optimise the health of the list to improve delivery and engagement.

Build a responsive communication plan to help drive sales and educate clients on different topics.

Re-structure and improve email automation workflows to assist with increasing sales.

Create new automated email campaigns, while segmenting the client base to create a personalised experience.


They exceeded my expectations by having it ready two weeks earlier that we thought it was going to take...

I initially hired Greenfish to switch our email marketing and automations over to ActiveCampaign. They exceeded my expectations by having it ready two weeks earlier that we thought it was going to take, PLUS they put a plan together to add some really good improvements not just the automation, but for business in general to make sure we don’t lose leads and we know exactly how well our marketing campaigns are performing.

They also added Databox, which is a dashboard that displays all of our metrics, our all of our email marketing campaigns, conversion rate tracking so we know exactly where each new lead is in our funnel and our deal flows. Now that we have a history of data, they offer suggestions on how to segment and make relevant offers to them.

As a result we’re converting more leads into sales. If you’re looking to have automation set up in your business to help take your business to the next level and you would like to spend less time less of your time figuring out what’s working and what’s not, then I highly recommend you contact Stephen and Greenfish Marketing!

Greg Merrilees

CEO and Founder

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