Kidney Health Australia is a national charity helping and supporting kidney patients, families of people with kidney disease, and people at risk of developing kidney disease.

The Project

To register and interact with people to join the Big Red Kidney Walk 2018 in Adelaide, Brisbane, Melbourne, Perth and Sydney within a limited timeframe of 12 weeks.

Project Overview:


The Process

To create a Facebook advertising strategy to reach both new and past walkers, to sign up for the Big Red Kidney Walk across 5 states.

Design, build and execute a weekly email to around 50,000 contacts to help increase registrations for the event.

Build an automated email follow up sequence to communicate with registered walkers to help drive fundraising, communicate case studies and inform walkers of all details for the event.

Create an SMS registration campaign to help increase registrations throughout the last 2 weeks.


"We have had the pleasure of working with Stephen Berry..."

“Greenfish Marketing and Stephen provide exceptional, friendly service and works proactively to very tight deadlines. We engaged Stephen to build automated email journeys for our major fundraising event and awareness campaign, which delivered fantastic results to meet our targets. We highly recommend Stephen to any business.”

Heather Rendell

Community Fundraising & Events Manager


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