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Best Practice Tips For Sending Emails

You know Greenfish Marketing are big fans of email marketing. In this era of paid search ads and social media reach, a well crafted email sent as part of your email marketing strategy can get big results for your business. We’ve seen companies double their revenue from email marketing in less than a year, just by changing how and when they send their emails.

It’s never just a matter of putting a few words and pictures together and hitting send though.

Here are our tips for how to do your email marketing well. 

Understand It’s All Marketing   

Transactional communication has its place and is important, but you need to consider every touch point you have with your customer as a way to strengthen the relationship and build your brand.

Every time your customers, subscribers, leads or other stakeholders see your name in their inbox, you’re telling them something about yourself.

Obviously online retailers have to send order confirmations and shipping information, but make sure you’re including these emails in your overall customer journey and creating an integrated marketing and communications plan that aligns with your business goals and strategy. 

Other Tips For Sending Better Emails 

  • Make sure you’re using your software properly. Even the most basic of email marketing clients have some powerful and fairly simple to set up tools and functions that can help you connect with your customers better. 
  • Review your software, tools and applications to make sure they not only best suit your needs now, but also allow for you to continue to grow and expand your business. 
  • Understand who you are sending your emails to and what you want them to feel or do with the information you are giving them. If you don’t know a lot about your audience’s demographics, preferences or behaviours, start building ways to get that feedback into your communication schedule now and review your results often.
  • Try something different. If you’re not A/B testing and analysing your email campaign data to understand what works, you’re possibly leaving money or opportunities sitting in people’s inboxes. 
  • Send the right message to the right people. The days of being able to put one general piece of content together and send to every subscriber are gone. Personalisation is key to email marketing done well, and this means you need to start sending to segments of your database, not blasting the whole list. 

Email Is Easy But Needs Effort

People are often a little taken aback when they hear our suggestions for how to get their email marketing strategy sorted. A lot of the steps and solutions are simple, common sense moves that you can implement almost straight away.

The real work lies in everything that happens before you’re ready to hit send. And that’s what Greenfish Marketing does best.

That’s why people like WebSavvy’s founder Mike Rhodes admit they’re “blown away” by our audit process and the benefit it has for your business.

We know how to make emails perform for your business because we spend the time getting to understand your business and its goals.

Find out more about our Email Marketing services here.

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Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.


Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.


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If the personal information we hold about you is wrong or needs to be changed, please email us at and we will take reasonable steps to ensure your personal information is corrected.


Email and SMS

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Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

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If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644


The Ultimate Email Sending Checklist

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