Email marketing is one of the most effective ways to connect with your audience, build relationships, and drive sales. With its ability to reach a large audience at a relatively low cost, email marketing has remained a cornerstone of many successful marketing strategies. From increased customer engagement to higher conversion rates and improved brand loyalty, email marketing has numerous benefits that make it a valuable tool for any business.
Whether you’re new to email marketing or looking to take your campaigns to the next level, this article will provide you with the insights and inspiration you need to succeed.
And yes, when we say succeed, we definitely mean making more money.
There’s actually hundreds of reasons why we love email, but we’ve narrowed them down to our top 10:
1. Cost Effective
Email marketing offers businesses an affordable and efficient way to communicate with their customers and drive revenue by targeting specific groups of customers with personalised content. Subscription fees for software are reasonable, and the right email marketing platform allows for easy automation and segmentation, which can save you both time and money.
2. ROI Is Unparalleled
We’ve seen return on investment for email marketing be as high as $40-$45 per $1 spent and this isn’t one of those obscure figures nobody else can emulate either. Part of why the ROI is so high is because it’s so measurable. Email marketing offers precise tracking and analysis of campaign performance, providing businesses with valuable data that can be used to optimise future campaigns and increase ROI.
3. Lets You Get Really Personal
Personalised emails are tailored to the individual recipient based on their preferences, behaviours, and other demographic information, making them more relevant and appealing to the person you’re sending them to. The best part is with the right automations, the system will do the work for you. Email personalisation leads to higher open rates, click-through rates, and ultimately, more conversions and sales. It helps show your customers you understand them, which drives loyalty and repeat business.
4. Automatically Makes Money
Think about things like an abandoned cart email – that’s an example of email automation, where a pre-written (yet personalised) email is sent out. People sometimes worry that they’ll sound robotic but when you’re using a quality email marketing platform like Klaviyo or ActiveCampaign that you’ve optimised with the right segments, triggers and messaging for your business goals, it actually provides a more authentic, personal experience for your customers.
5. The Analytics Are Invaluable
Email marketing analytics provide businesses with a data-driven approach to optimising their email campaigns and increasing revenue. Email marketing analytics help make you money by providing valuable insights into the effectiveness of your campaigns and allow you to make data-driven decisions that improve ROI and build deeper engagement with your most valuable customers.
6. Segmentation Helps You Sell
Segmentation can help email marketing revenue by helping you to send more targeted and relevant messages to specific groups of customers. By dividing your email list into smaller segments based on demographics, behaviour, preferences, or purchase history, you can tailor your messaging to better resonate with each group.
7. Helps Forge Genuine Connections
Effective email marketing can help nurture relationships with customers by providing regular and relevant communication that adds value to their experience with the business. By showing customers that they are seen and appreciated, businesses can strengthen relationships and create a positive impression that leads to long-term customer retention. It allows you to engage with your customers instead of selling and speaking at them like advertising tends to do.
8. Builds Brand Awareness
By regularly emailing your audience, you can reinforce your brand identity and values, keeping your business top-of-mind when customers are making purchasing decisions. This can be achieved through consistent branding across all emails, including your logo, colours, and messaging. When you provide valuable content and information that is relevant to your audience, you can position you or your business as a thought leader and authority in your industry, increasing brand recognition and awareness.
9. Mobile Marketing Without Paying For Social Ads
All the contemporary email marketing platforms are either responsive (aka they adjust the design to suit the screen size and/or device your customers are using) or designed mobile first. We’re increasingly seeing customers forgoing traditional computer setups in preference for smart phones and tablets, and if you don’t have a strong email marketing strategy, it can be hard to get their attention or drive them to your full website.
10. Grows With Your Business
When you have a properly optimised email marketing platform in use, it lets you increase your reach without increasing your audience or efforts. The automations, segmentation and triggers you set up for 500 people also works for 5000 people and so on. This is also why it’s so important to use the right platform from the start – you want something that is able to handle the more sophisticated automations and a larger audience.
As you can tell, there’s many reasons to make email marketing a key part of your promotion and communication strategy. We could keep going on another list of all the reasons it’s so great to grow your business but we’d rather get started helping you with that growth. Get in touch with the Greenfish Marketing team today to discuss where more strategic emails could take your sales.
