SF Digital Solutions
SF Digital Studios are a UK based digital marketing agency who specialise in creating high performing digital imagery, videos and content for use on platforms like Google and YouTube. The expertise and experience of the founders has seen them present keynotes and workshops at global digital marketing events.
- Email Marketing Strategy Sessions
- Complete CRM Review & Audit
The Issue
With two decades immersed in the world of digital marketing themselves, SF Digital Studios already had a large email database they regularly communicated with. Over time though, they’d noticed that their open and engagement rates were declining.
Project Overview:
- Customer Segmentation
- Email Marketing
- Automated Marketing
- Reporting and Analytics
Website:
The Solution
SF Digital Studios had the industry knowledge and experience to solve their own issues but lacked the capacity to handle it in house. After reviewing what they describe as a detailed proposal from Greenfish Marketing, they agreed that reviewing and optimising their current email marketing system and automations combined with some strategic Managed Email Marketing Services were what was in order.
What we did:
- A comprehensive analysis and audit of historical email marketing data to really understand how to align what was important to their audience with the business’ goals
- Overseeing cleansing of contacts in the database to allow for results focused segmentation of email campaigns
- Managed Email Marketing Services where Greenfish Marketing coordinated the content and sending of re-engagement emails to allow for SF Digital Studios’ revised email marketing strategy to perform.
- Improved lead capture and generation by streamlining SF Digital Studios’ current processes and optimising as “deals” in ActiveCampaign.
"It really opened up mine and my teams eyes as to what can be achieved with email marketing.."
Uzair Kharawala
SF Digital Solutions – Partner
SF Digital Studios’ Uzair Kharawala was already impressed by Greenfish Marketing’s understanding of his business and goals during the proposal stage but when he started to see increases in open and click through rates after just six weeks, he knew he’d found the right email marketing partners. He tells you more in this video.
