AMX Superstores
AMX is the one-stop shop for motorcycle accessories. Starting with one Melbourne store in 2008, the company has steadily grown to a network of 29 superstores throughout Victoria, NSW, Queensland, South Australia, ACT and Western Australia.
AMX has over 30,000 items available online, and 29 stores around the country to make shopping convenient.
- Moved from Mailchimp to Klaviyo
- Monthly Email Strategy and Consulting
- Set up automations
The Issue
AMX Superstores had been sending emails to their database of customers and leads (350K+) with limited knowledge of how the emails were performing for the business, other than open, click and subscribe rates. The online store at the time wasn’t able to be connected to Mailchimp. Open and click rates were declining while unsubscribe was increasing and they wanted/needed fresh eyes on their strategy.
Project Overview:
- System Review
- Setting up Klaviyo
- Automated Marketing
- Reporting and Analytics
Website:
The Solution
Due to the size of the account, we agreed to complete an in-depth review to see how the software was working. From here we highlight a few changes that would make a big impact moving forward, such as email design and structure, segmentation, deleting unsubscribed contacts (as you are charged for them in Mailchimp), cleaning up old data and a strategy for moving forward.
This kicked off the project, and shortly after, we had the system cleaned up, reduced the software cost, segmented the database, (the best we could, with Mailchimp’s limitations, read more about this), redesigned the emails and added a re-engaged process. The impact was noticeable straight away with the engagement but we were still struggling to know the exact sales figures.
A new site was launched in July 2023 and we discussed moving to Klaviyo, this happened with 4 weeks until Black Friday/ Cyber Monday (BFCM) 2023, which we knew would be a busy time online. We took a risk and it more than paid off. In 4 weeks we set up the new software, built out Welcome, Abandoned Cart and Thank You flows, imported data from Mailchimp, finding 25K+ marketable contacts, warmed up the software and it made the impact we knew it would.
BFCM 2023 Online had a 55% Year on Year (YoY) increase and 2024 increased again by 99% YoY with Klaviyo being a large factor in the marketing process.
If you are looking to grow your business from Email, SMS and Automation we can help. Click the link that would be suitable for you: Using Mailchimp. Book a Strategy Call.
"Stephen and the team at Greenfish have been assisting us with our Email Marketing since mid 2023, working through a process of review, improvement, and finally launching into Klaviyo just prior to Black Friday 2023. Their work and planning were a major contributor to our 55% growth in online sales on Black Friday 2023 compared to 2022.
Stephen has great attention to detail and cares about our business and the results we achieve as much as we do. He also pushes when needed to make sure we are reaching our objectives (exactly what you want in a marketing partner!) We now have improved open rates, click through rates, and better automation in place, and will continue to work with Steve and the team to achieve even better results through 2025.
Even if Email marketing is just one element of your marketing strategy, I'd highly recommend getting Greenfish on board to have their expertise driving your strategy and implementation."
Lisa O'Keeffe - Marketing Manager
AMX Superstores