How Email Automation Can Grow Your Business
Can email automation help your business succeed? Yes, that’s true!
But so can lots of other marketing techniques. So, what’s the role of email automation? How can it help your business grow? We share with you, critical information on how email automation can help you take your business to the next level.
Why Email Automation?
It doesn’t make any sense to spend hours creating individual messages to every customer on your list. Simultaneously, you don’t want to send a general email blast to all your subscribers. When people receive irrelevant email into their inbox, they’re more likely to unsubscribe your services or mark your messages as spam. This is where email automation comes into play. Email automation has made it easier to avoid these issues and boost your ROI.
Email automation is the process of sending action or time-triggered emails to recipients with appropriate information. It enables you to send real-time, one-to-one emails that can help brands strengthen client engagement, loyalty, and retention. All in all, incorporating automation into your email marketing campaigns can make your marketing efforts more personalised, relevant, and efficient.
Benefits of Email Automation to Your Business
- Enables You to Generate Quality Leads
Automated emails help you reach out to the potential audience at the right end of the sales funnel – whenever they express interest in your business by browsing the website or newsletters. They can generate better and high quality leads. Consequently, a considerable amount of companies from different industries are switching to use email automation.
- Doesn’t Require Interference
One of the most significant advantages of an email workflow is that – it’s automatic. Once set up correctly, you don’t need to appoint anyone to send emails in person or manually. Email automation works round the clock, and you can rely on it for all email marketing related tasks.
- Helps You Nurture Leads
Automated emails help you in nurturing leads by considering the interest of your audience with helpful resources and information. When people receive engaging and relevant emails, they are more likely to learn more about your business and services. Also, they will be more respectful and responsive when approached by your sales team.
- Improves Brand Awareness
When you send relevant and informative emails to your subscribers, they will automatically have a greater understanding and awareness of your business. As a result, when your sales team will approach them, they will know exactly who you are and will be more interested in your offerings or services.
- Saves You Time
As everything is automated using email automation, it can save you a lot of time. For example, you don’t have to recreate emails for different subscribers on the list. Also, you don’t need to spend too much time sending emails to each of them individually. As a business, this can be handy, as you will have more time to focus on other core operations. Having more time to focus on the important aspects of your business will eventually lead to improved business revenue.
Email marketing automation can give your business a boost. If you still have not incorporated automation into your email marketing campaign, we recommend making the shift today! Now that you know the benefits of email automation, it’s time to implement it in your marketing strategy and focus on what your business truly needs.
If the success of your business is important to you, we recommend our Marketing Automation Audit Service (currently for ActiveCampaign users only) that can identify what your email marketing should look like or alternatively check for any leaks in your current email marketing automation. If you would like to speak with an Email Marketing Specialist, book a discovery call with Greenfish Marketing today.
We also have a Free Guide called ‘The Essential Guide to Successful Marketing Automation’ this will help you get in the right mindset to automate your business.