The end of the year is creeping up, but there is still time to increase sales and finish the quarter strong. The Boxing Day sale period is one of the biggest sale events on the calendar. For eCommerce businesses, this quarter is the busiest time of year, you need to ensure that your business is maximising profits during this time to get the most out of eager shoppers.
Planning Your Boxing Day Promotions: Tips for a Winning Strategy
To bring in the big bucks this Boxing Day, you need strong and captivating promotions – that are sure to get attention from all the right people.
Think outside of the box when planning your promotional options (pardon the pun). Post-Christmas shopping needs to feel relatable to engage with people. How many gifts have you returned or re-gifted over the years? Or how about the items on your wish list that Santa never delivered? Use Boxing Day to encourage shoppers to treat themselves to what they really wanted – not the gardening set from their Great Aunt.
Boxing Day shopping alone should get shoppers, but you need more to stand out. An enticing and competitive sale will encourage shoppers to choose your business over the rest.
Consider running promotions or limited-time sales – a sense of urgency is key to driving sales fast whilst remaining contentious with competitors.
Promoting Boxing Day Deals on Social Media
Don’t overlook the power of social media when it comes to promoting upcoming sales and popular products. Social media is a hive of activity with billions of active users a day. Meta ads or general content being posted will get your brand viewed and create a buzz of excitement for your audience.
The Role of Email and SMS in Boxing Day Success
Timing is everything, especially for Boxing Day sales. To find the best time to send your campaigns, you need to weigh up the pros and cons of timing. For example, in sending your campaign on Christmas evening, the upside is getting your campaign running before others, though on the flip, it may get ignored as people are celebrating.
Segmenting your audience will help you to allocate different sending times based on customer behaviour and preferences.
SMS is a great option for limited offers and low-stock notifications as it prompts timely action from the receiver. Email is the perfect way to display sale items and take customers directly to your site.
Upselling Strategies for Boxing Day Buyers
Give the gift of giving – give your customers a variety of options and the opportunity to add more value to their order. Upsell by displaying complementing items or add-ons to the ones in their cart. This strategy increases your sales and leaves the customer satisfied with their purchase bundle.
To Wrap It Up
Boxing Day sales are a prime way to close a strong sales season. It allows you to create additional revenue before the end of the quarter and year, maximising value whilst engaging with your customers, both new and existing. Now is the time to get prepared and ensure your business is ready to tackle Boxing Day.
