Accru National - Project Details


Accru are an award winning national financial services & accountancy group.

The Issue: 

Six well established Accountancy firms, working under the same umbrella brand, had difficulties talking the range of client that each of the firms serviced and wanted to find new ways to reach their local audiences.

The Solution: 

Creating client profiles to highlight the ‘ideal clients’ that the combined firms are targeting. Leading to the creation of a content marketing strategy to talk to these targets. Through the use of online advertising and targeting the ideal clients by placing the right content in front of the right audience.

Project Overview:

Websites & Online Management, Content Marketing, Facebook Ads, Google Ads, Reporting and Analytics



“Stephen’s client profiling work for Accru included identifying the characteristics of 3 ‘ideal clients’ common to six diverse Accru firms and creating a content calendar with topics that these ‘personnas’ are searching for online. His work has been great to define a common core target audience for our national website and should make our content more focused, informative and engaging for our target audience.”