If you read our latest blog ‘Why Use Shopify for Your Online Store’, you will most likely know a thing or two of the benefits of the e-commerce platform Shopify. You might already have converted or maybe you are still weighing up your options, however, we are about to bring another platform into the mix.
Our company, Greenfish Marketing specialises in automation and are known to favour ActiveCampaign, (as we are a Certified Consultant) to assist our clients in leveraging their automation efforts. You can read about the benefits of automation here but in summary, automation can enhance customer experience, diminish time and costs and deliver results.
ActiveCampaign allows business owners the ability to utilise the benefits of automation through software which integrates customer-relationship management (CRM) to automate your sale processes, through designing sophisticated, automated marketing processes. You can read more about it in our blog (here) on what ActiveCampaign can do for your business.
Why connect Shopify and ActiveCampaign?
Across all industries and devices, the average eCommerce store loses over 75% of its sales to shopping cart abandonment, therefore it’s essential to have a recovery process in place. Email marketing statistics from the same study found that the average conversion rate for cart abandonment emails was 18.67 per cent.
Integrating ActiveCampaign and Shopify assists with this conversion rate, allowing you to send data from an abandoned cart and actionable purchases between accounts. This data can be used to send customised follow-up emails to your contacts, create segment groups and subgroups and configure automation processes.
When clients opt-in to email marketing updates through the Shopify checkout screen, they will automatically be added to the ActiveCampaign system. With this, you can also segment campaigns to subscribers.
Segmentation allows your business to subgroup your business’ contacts, making your email campaign more targeted and effective. You can segment on ActiveCampaign using any information available to you through the segment builder, including contact details, custom fields, actions, site and event data and attribution.
The reason this is so effective is that it allows your company to treat each contact as a unique individual rather than just another name on a list. Data is the key to this and deep data integrations allow real-time statistics, the “make a purchase” automation trigger and the “e-commerce” segmentation conditions.
Working in a platform that can track activity within Active Campaign, as well as integrating the third-party tool Shopify, allows you to take full advantage of the benefits of segmentation and conversion. The two platforms ultimately work together to automate your cart emails and increase your sales.
Understanding the facts is important, but the next step is creating an effective marketing campaign to recover your websites abandoned carts.
Greenfish Marketing can assist with putting a process in place to streamline your email marketing and e-commerce solution, to create sophisticated, personalised and powerful marketing follow-ups. Get in touch with the team today!