Search
Close this search box.
0
0
Subtotal: $0.00

No products in the cart.

0
0
Subtotal: $0.00

No products in the cart.

How Active Campaign Can Help Your Business

Whether you’re trying to accomplish something at home or at work, you need specific tools and resources to get the job done. 

Making a smoothie? You need a blender.

Hanging up a picture frame? You need a hook and hammer.

Need to leverage your marketing automation and start seeing results? You need Active Campaign

But what is Active Campaign?

This tool is described as a customer lifecycle management system, by way of contact management, lead scoring, dynamic content, split testing, customer relationship management (CRM), sales automation, site and event tracking. So basically, several tools making up an easy and accessible toolbox. 

And why might it help your business? Firstly, if you haven’t read our blog on the benefits of automation, we recommend you do. Marketing automation can enhance your customers’ experience, increase revenue and opportunities, as well as build on accountability, content and relationships. 

Whether your company runs on a small-scale or large, Active Campaign has a lot it can offer your company. Keep reading to find out what it can do for you:

Shorten the sale cycle while increasing conversions

You know those mundane tasks you might be doing throughout the week? Collecting, organising and analysing data, sending emails, creating landing pages, managing contact management, and the list goes on…

Active Campaign allows you to process some of these efforts automatically while notifying your sales team on any updates and assisting the nurturing of clients with the intention of closing deals and increasing customer retention.  

Manage your contacts

With your clients being the heart of your organisation, contact information is essential to succeed. More importantly, ensuring you are managing the correct and most recent data is essential.

Collecting and syncing contact details is made easier through Active Campaign, starting with an email address and building from that. It allows you to import through other platforms using the contact management features, as well as edit and add information manually.

Having your contact list with Active Campaign allows you to segment your audience for campaigns from many options including their location, website page visits, links they’ve clicked and custom fields you’ve created. If you haven’t seen our blog on the importance of segmentation, check it out here. Along with this, you can use the ‘Bulk Editor’ option to make the process more efficient. 

Active Campaign

Know your best leads

Active Campaign can generate lead scoring for your business which allows you to track engagement, know who to follow up with, as well as notify your team. 

By giving contacts a ‘magic number’ that goes up and down based on how they interact with your business, their actions and interest; you’ll be able to track if they visit your site, open an email, abandon a cart or submit a form, recognising who your best customers are. 

The system can differentiate if someone is ready to buy from you or you are at risk of losing them, therefore you can determine where to best apply your efforts. Start automating for your most interested contacts by sending them an offer that’s hard to refuse, and vice versa targeting your less interested prospects.

Email Marketing Checklist

Utilise other platforms 

With Active Campaign, you can implement the right sales software you use for your business, such as Shopify, Facebook and more than 250 others. 

It also allows you to connect with your preferred email provider, whether its Gmail, Outlook, or another. Using the chrome extension, you can also manage contacts from any page and create deals directly from your Gmail account. 

How can you find opportunities for automation? How do you measure whether automation is working for your company?

For access to the Active Campaign Website click here or to read more about Greenfish Marketing being an Active Campaign Certified Consultant click here.

Related Posts

Greenfish Marketing Achieves Klaviyo Gold Master Status!

Powering Your Success Together! The stage is set, the curtains ...
READ POST

Is Your Domain Ready? Google & Yahoo Need It To Be

2024 is well underway and significant changes are on the ...
READ POST

Have You Got The Right Automations To Make More Money This Black Friday Period?

With Black Friday just around the corner, it’s time to ...
READ POST

Privacy Policy

Confidentiality of Information

All personal information is treated as strictly confidential to Greenfish Marketing. It will never be sold or bartered or otherwise transferred to a 3rd party, without your express permission.

This section details what information Greenfish Marketing collects, why it is collected and how that information may be used.

 

Collection of Information

In order to utilise some aspects of this website, Greenfish Marketing may require you to provide a certain amount of information. This includes information required to create an ID (such as your name and email address) and preference information (likes/dislikes). We use this information to provide you with a service or a better online experience.

In order to better understand how our customers use this site, we collect and analyse some aggregate information about our site users. This includes such things as what time of day they visit the site, what browser they use and what pages they visit.

Greenfish Marketing logs all activity and maintains audit trails of usage of this site. We use this information in the detection and prevention of fraud and other malicious activities.

Greenfish Marketing will not send a “spam” or unsolicited email or SMS, nor will Greenfish Marketing provide your details to a third party, unless you have given us permission.

 

Accessing your personal information

If you want to access any personal information we have about you, email us at hello@greenfishmarketing.com.au. When making a request, you should specify the type/s of information you want to access. If your request for access is refused, we will give you a written reason for this. We will try and process your request as quickly as possible but may charge you a fee for doing so.

 

Changing your personal information

If the personal information we hold about you is wrong or needs to be changed, please email us at hello@greenfishmarketing.com.au and we will take reasonable steps to ensure your personal information is corrected.

 

Email and SMS

When you register your interest, download a free report or complete an online query in any way on this website we will retain this information in order to respond to your query and communicate with you. You can update this information at anytime or opt out of receiving any further marketing communications. If you become a customer of Greenfish Marketing we will need to continue to contact you for development, progress or performance related matters.

If you access the Greenfish Marketing Pty Ltd web site you agree to be bound by the conditions contained in this legal message and further agree that the Courts of Australia shall have exclusive jurisdiction in respect of any dispute arising from this legal message.

 

Web Browser Cookies

Our website may use “cookies” to enhance user experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the site may not function properly.

 

Earnings Disclaimer

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are our own personal sales figures. Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

When Greenfish Marketing informs you about or makes reference to business opportunities or money-making opportunities, you understand and agree we have made no promise, representation, implication, warranty, suggestion, projection or guarantee whatsoever that you will make a certain amount of money, or any money, or not lose money, as a result of pursuing such opportunities or using our products and services, and that we do not authorize any such promise, representation, implication, warranty, suggestion, projection or guarantee by others.

 

Disclaimer

Greenfish Marketing Pty Ltd assumes no responsibility for the contents of any other web sites to which the Greenfish Marketing Pty Ltd web site has links.

To the extent permitted by law Greenfish Marketing Pty Ltd shall not be liable to any person for any loss or damage which may arise from the use of any of the information contained in this web site. The material contained in this web site is a guide only.

 

Copyright

The copyright in the material contained in the Greenfish Marketing Pty Ltd web site belongs to Greenfish Marketing Pty Ltd. Except solely for your own personal and non-commercial use no part of this web site may be copied, performed in public, broadcast or adapted without the prior written permission of Greenfish Marketing Pty Ltd.

 

Complaints

To complain about a breach of the Australian Privacy Principles, you can contact us by emailing hello@greenfishmarketing.com.au or write to us at 132 Cremorne Street, Cremorne, Victoria 3121. We will review your complaint and respond to you promptly in writing.

 

Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Greenfish Marketing Pty Ltd
www.greenfish.com.au
hello@greenfish.com.au
132 Cremorne Street, Cremorne VIC 3121
03 9973 1788
0426 272 644

BUSINESS GROWTH

Sign up for the FREE
Make More With Email Newsletter

Name(Required)

GROW YOUR BUSINESS

Make More with Email Newsletter

Name(Required)